ARTIST DEVELOPMENT COACHING

with Soren Sorensen

Are you a singer, artist, or band who is looking for someone insightful and innovative to help you maximize your career? Someone who knows how to empower and inspire you so that you can truly thrive and create the whole/complete life that you desire?

If so, I'd love to talk with you about your career vision, plan, and (long and short term) goals!

ABOUT ME

I have been a self empowerment coach since 2005. In addition, I have extensive personal music and business development experience. In 2024, while considering the next phase of my life, I was inspired to become an artist development coach and create a record company focused on authentic (and commercially viable) artist development (which is lacking in the industry) in order to help artists create peace, power, and purpose.

My vision is authentic artist development and my mission is to help artists create personal peace, power, and purpose while entertaining and inspiring others. In support of my vision and mission, I also facilitate and teach Artist Development, Songwriting, and Production Classes and Critique Circles. You are invited to participate!

AS YOUR PERSONAL ARTIST DEVELOPMENT COACH:

1) I will help you maximize your career until it is time for you to take your NEXT MAJOR STEP.

How great can your career be? Let's find out!

• I will help you create your career vision, plan, and (long and short term) goals
• I will help you identify and understand your most resonant target market
• I will help you create resonant marketing and branding strategies
• I will help you "find" your authentic image and voice as an artist
• I will help you choose the best songs for your voice, image, brand, and target market
• I will help you strengthen your singing & performing skills
• I will help you choose the best record producer for your specific circumstances and intentions
  
  
• Finally, I will help you take your NEXT MAJOR STEP:
  
  1) Win a record contract that makes sense for you OR
  2) Make a DIY* plan for self-releasing and self-promoting your songs

*Record companies finance, facilitate, and capitalize on the creation, use, and promotion of artists & songs. If you can do these things yourself in a way that fulfills your desires, you don't need a record company.

2) I will help you maximize your ongoing sense of internal peace and power.

How peaceful and powerful can you be? Let's find out!

• I will help you identify and eliminate any conflicting or disempowering desires and beliefs
• I will help you identify and nurture harmonious and empowering desires and beliefs
• I will help you heal any problematic emotional/energetic wounds, if any exist
• I will help you maximize your conscious intuition and manifestation

3) I will help you maximize every aspect of your life.

How great can your life be? Let's find out!

• I will help you become and remain healthy
• I will help you become and remain wealthy
• I will help you become and remain loved (and loving)
• I will help you identify and nurture your strongest sources of purpose
• I will help you identify and nurture your strongest sources of pleasure

WHAT GENRES OF MUSIC DO YOU COACH?

The genre isn't important. I will tune into you and your artistic vision. We will go wherever you want to go!

CAN YOU GUARANTEE THAT I WILL BE SUCCESSFUL?

That all depends upon how you define success! Commercial success is never guaranteed, but there are many things you can do to increase your chances of success. The first thing is to hire a good coach and keep taking the next most powerful step. You do not fail until you stop; so, do not ever stop unless you genuinely lose interest in the game. The second thing is to work seriously on your singing and performing skills every day. Finally, realize that commercial success as an artist is part science, part art, part hard work, and part good luck.

ARE YOU PROFESSIONALLY TRAINED AND EXPERIENCED?

Yes, I am professionally trained, certified, and experienced in life coaching, mediation, conflict resolution, non-violent communication, and many different healing arts and spiritual practices. I also have vast amounts of musical and business development training and experience. Furthermore, I continue to actively expand my knowledge, skills, and experiences in order to better myself and be of greater assistance to my clients.

HOW MUCH DOES IT COST TO HIRE YOU TO BE MY COACH?

My coaching fees are negotiated on a case by case basis according to your specific needs and desires. Generally speaking, we will agree on a term (usually 3, 6, or 12 months) and we will have weekly in-person (if you live in the Treasure Valley) or Zoom meetings and you will have personal access to me via email/text/phone.

Invitation: You are welcome to apply for a record contract with my record company, which includes artist development coaching (as described here), co-writing (if needed), record production, promotion, and more.

WHERE ARE YOU LOCATED? CAN WE WORK TOGETHER REMOTELY?

I presently live in the Treasure Valley (Idaho), about 20 minutes from Boise. I have previously lived in Portland (Oregon), Seattle, Denver, SLC, and NY. I have also spent significant time in France and India.

That said, I am willing to travel almost anywhere. Also note that in many cases it is possible to work together effectively without physically meeting. LET'S TALK!